The Premier League of Collaboration.

The Positive Transformation Initiative (PTI) is relentlessly focused on helping us all help each other find ways to do more and be more for ourselves and in society. PTI focuses on identifying wonderfully inspiring projects wherever they may be and connecting them to the people, resources and funding that widen impact through collaboration, intentionally creating engaging collaborations that enable brighter better futures for humanity.

PTI is the driving force behind The Doing Well Doing Good established to positively transform a billion lives in the next decade. We believe with all our heart there is nothing more powerful than a changed mind. When we can change one mind we positively transform one life. One becomes two, two becomes four and exponentially compounded growth becomes a billion lives faster than you may think, all engaged in Positive Transformation through powerful reciprocal actions that enable Doing Well Doing Good.

As we continue our efforts daily to identify the wonderfully inspiring projects that will change the lives of so many as they expand through collaboration, we focus on finding grass root projects that are likely to be the most effective at connecting the abundant resources of large corporations, with the increasing needs of our communities, positively impacting the lives of real people in measurable ways through collaboration that insists on impact.

On our inspiring journey we meet and connect with so many wonderful people who are all engaged in powerfully impacting their communities, people leading the rallying cry for organisations to increase their appetite to support the needs of society, while also fulfilling their increasing obligations to their employees, shareholders, communities and to our wider society as courageous business leaders prove to be responsible citizens of the world, working with The Club of Doing Well Doing Good delivering Social Value Growth (SVG).

Ok so that's great. What is this Premier League Collaboration all about then?

Well it isn't what you might you, and is not all about football. This is about Wellbeing - Improve health and wellbeing and improve community integration, working to collaborations with great people running existing projects in the UK and together enabling the Premier League for Collaboration for community engagement by asking these simple questions of the inspiring projects we are fortunate to connect with.

What needs to be different?

Why is that the case?

How do we execute?

Ultimately this is all about enabling measurable impact connecting existing projects in a way that is different, simple, scalable and effective, supporting the continual development of collaborative projects that will meet the urgent needs of today before we find ourselves in total desperation tomorrow. The Club of Doing Well Doing Good has been collaborating with the wonderful people at the The Nest to understand how we can work together with the Community Sports Foundation and members of the Doing Well Doing Good Club network to widen impact of their inspiring project. This is a project designed to improve community mental health and physical wellbeing through a blend of better food choices, activity and functional fitness.

This is Active Canaries delivered in association with Norwich City Football Club.

1. What needs to be different? Improve family lifestyles/wellbeing on a budget.

2. Why is that the case? Mental/physical health is crashing with huge implications.

3. How to we execute? We create a collaboration around an existing project and scale.

Active Canaries, sponsored by Norse Catering, is a programme passionate about educating young people about leading healthy lifestyles and the benefit this can have to their physical and mental health.

This year we they be conducting a 6-week PSHE intervention programme to target the health and well-being of young people in Norfolk. These sessions will focus on the importance of physical activity, nutrition, hydration, sleep and mental health.

This year also presents an exciting opportunity for you to take part in our 2023 Health Month in March. Norwich City Football Club have teamed with Norse Catering to launch a four-week, healthy eating programme for children in Norfolk and Suffolk schools.

Active Canaries Health Month sees the club’s chef and nutritionist work with the catering company to serve school dinners inspired by some of the top footballers in the country. The programme will also include four live virtual assemblies, delivered by key people from within the football club focusing on four key areas of well-being.

The Club of Doing Well Doing Good is focused on how having identified this wonderfully inspiring project we can help to scale it by connecting them to the people, resources and funding that widen impact through collaboration, intentionally creating engaging collaborations that enable brighter better futures for people in our communities.

With this in mind we are now establishing links for this project with the Housing Association Charities Trust (HACT) and other community engagement hubs while also now talking to the corporate networks for Doing Well Doing Good about how we can collaborate locally to increase impact nationally. This is a powerful way for organisations to support existing Social Value Growth (SVG) projects that demonstrate a measurable return.

What are some of the obvious benefits and why should we all be thinking about how we can be involved?

• Improving health, wellbeing and education

• Improving nutrition for individuals

• Improving family health and wellbeing

• Removing food insecurity

• Creating community engagement

• Supporting local people

• Providing local resources

• Providing better access to information

• Providing joined up local services

• Creating hubs for provision of other support services

• Inspiring connection with celebrities

• Changing perspectives with education

• Connecting corporates with communities

• Supporting grass roots impact

So how can you help and get involved to support the community where you live?

Getting involved is very simple, we need to connect with you, your community, your local council, your food banks, your housing associations and your consciences to enable this work to replicated at your local football club foundations. This is in no way limited to football, Norwich are making the idea available to everyone so all sports clubs, celebrities, leaders of all types and other people in position of influence interested in impact can get involved and help widen impact. This is all about collaboration.

This is all incredibly positive and very exciting, working to support and widen impact of existing projects really pushes us to continually challenge ourselves and ask very difficult questions that drive us in our mission to inspire connection that creates engaging collaborations.

While positive and exciting, and while this next bit may be uncomfortable, we must for the sake of ourselves, our families, teams and communities demand that we ask the difficult questions to widen the scope of everything we do and push for wider engagement.

Continually asking questions like this of ourselves will keep us connected to why we do this.

How would it feel to sit back and watch people suffer under the weight of a broken system of ignorance, a broken economic system that is forcing good people trying their best to feed themselves, provide shelter for their families and clothes for their children, to be pushed out into the streets to starve while I sit comfortably complaining about life?

This is not to say we are doing that, so many people are passionately focused on being part of the solution and doing their bit, this is about saying how do we all do more and be more for those who need us today, and the people who will undoubtedly need more of us tomorrow.

What amazing projects like The Nest are doing today is wonderful, the challenge however is that the size and scale of the problems we are facing require something far greater that will only be delivered through collaborations at a scale never seen before, this is going to need the Premier League of collaboration and is exactly why we are engaging with football clubs, starting with Norwich City to think about inspiring community engagement that connects and engages us all in collaboration at scale.

The Nest and the Player Recipe Cards highlighted above are a great start.

As we push for more to be done I am reminded that what is being done in isolation is incredible and a really a good start, it is genuinely heart warming to see these projects successful in their own right, the simple reality however is that we are collectively failing to demonstrate how to successfully connect people, resources, funding and other good ideas together in a way that turns the tide on the enormity of challenges facing humanity.

We believe it can start with simple collaboration and supporting projects like that being started at Norwich FC. So please do connect with us and commit your support today.

And while today Norwich City FC may not yet be leading the Premier League in football terms, they are indeed blazing the trail to be Champions of the Premier League for Collaboration, supporting our communities to be brighter better places to live.